Helio SEO Content dashboard for Helios 30 articles a month

Helios

https://heliosmsp.io · every article waits for your say-so before it goes anywhere.

Plan progress
27 / 30
Waiting for you
0
Published
27
Reads, all time
13

What Helio learned about your business

What you do. Helios sells a single SaaS platform that merges RMM and PSA for managed service providers and internal IT teams, adding an AI agent ("Helio") that investigates device alerts, writes and verifies fixes under per-client approval guardrails, triages and answers inbound tickets, and drafts QBRs. Revenue is recurring subscription, but the pricing model is the core differentiator: flat per MSP at £99, £199 or £399 a month banded by device count (50 / 250 / unlimited), every feature on every plan, monthly billing, cancel any time — explicitly positioned against per-technician (Atera, SuperOps, Syncro), per-endpoint (NinjaOne, Datto RMM) and per-agent (HaloPSA) billing, sales-led quotes and multi-year auto-renewing contracts. The product bundles monitoring, Windows and third-party (winget) patching, security posture, Microsoft 365 and Defender for Business, backup monitoring, browser-based remote access, a full service desk with SLAs and email-to-ticket, a branded client portal and a public REST API. Go-to-market is self-serve and content-led: a 14-day card-free trial, published pricing, deliberately even-handed competitor comparison pages with dated price checks, plain-language docs and a high-volume blog on patching, security and MSP operations. Credibility rests on being built by a working MSP against a real daily workload, and on publicly admitting gaps (no network hardware monitoring, no recurring contract billing, rate cards or payment collection yet — only time tracking through to QuickBooks invoice export). The buyer profile is deliberately the small end of the market: one to five technicians who want value in the first hour rather than a months-long implementation.

Who we write for. Primary buyers are owners and directors of small MSPs and IT support companies (roughly 1–10 technicians, 50 to a few hundred managed endpoints) who buy their own tooling, are price-sensitive to per-seat and per-endpoint growth, and are usually switching away from an incumbent RMM/PSA at renewal or trying to collapse a multi-vendor stack into one bill. A secondary buyer is the internal IT manager or head of IT at an SME running their own estate, plus co-managed IT arrangements where an in-house team and an MSP share the queue. Influencers include lead/senior technicians and service desk managers who trial the product and judge remote access, patching and ticket workflows day to day, the finance owner who cares about contract length, notice periods and predictability of the monthly bill, and peer opinion from MSP communities, review sites and Reddit-style shortlisting. Geography skews UK (GBP pricing, British spelling) with a broader English-speaking MSP audience, and purchases are typically self-serve trials rather than sales-led evaluations.

14 pages read · 20 buyer keywords targeted

Content gaps Helio found

Topics your buyers search for that your site does not answer yet. The plan closes them.

A detailed, indexable pricing page explaining the £99/£199/£399 device bands, what counts as a device, and a cost calculator comparing total spend against per-technician, per-endpoint and per-agent competitors at 50, 250 and 500 endpoints.Migration guides per competitor — 'How to move from Atera/Syncro/NinjaOne/Datto RMM to Helios': agent replacement, ticket and asset import, running both in parallel, and notice-period timing.Customer proof: named case studies, before/after ticket-volume and cost figures, and a real customers page — the nav links to /customers but there is no crawled content behind it.Category and glossary content for early-stage buyers: 'what is RMM', 'what is a PSA', 'RMM vs PSA vs endpoint management', 'what is AI auto-remediation' — currently the site only serves late-stage comparison intent.Roundup pages Helios has no presence in: 'best RMM software 2026', 'best PSA for small MSPs', 'cheapest RMM for under 100 endpoints' — these outrank one-to-one comparisons for undecided buyers.A buyer-facing trust and security page: tenant isolation, data residency, GDPR, Cyber Essentials/SOC 2 status, sub-processors and uptime — the security model exists in docs but not as a procurement-ready page.Integration landing pages for Microsoft 365, Defender for Business, QuickBooks Online, winget and remote access, each targeting the specific 'X integration for MSPs' query.Dedicated internal IT / co-managed IT landing pages — the homepage claims IT teams as an audience but every comparison and CTA speaks only to MSPs.

Latest activity

  • Published: MSP Tooling Costs as a Percentage of MRR: How to Model It
  • Published: AI Guardrails for IT Automation: Approvals, Scopes and Audit Trails That Keep You Safe
  • Published: MSP security checklist: harden your own house first
  • Published: The 3-2-1 backup rule: still right, no longer enough
  • Content plan built: Helios 30-Article Plan: Cost Clarity, Switching Confidence and AI Proof
  • Helio read 14 pages of your website
  • Published: Business email compromise: anatomy of an attack that almost worked
  • Published: How to choose an RMM: stop scoring feature lists
  • Published: Slow computer troubleshooting: find the real cause before you reimage
  • Published: Shadow IT is feedback: stop blocking it and start reading it

Voice

Voice guide learned from 23 writing samples. Articles follow it on every draft.

Read the voice guide

**Register and stance.** Write as an experienced practitioner talking to a peer, not a vendor talking to a prospect. British English throughout ("standardise", "behaviour", "licence", "organisation"). Confident, slightly contrarian, never hyped. The house move is to name the received wisdom and reject it: "We think that answer is wrong", "This objection gets the economics exactly backwards." Address the reader as "you" and their people as "the people you support" or "your users". Always cover both audiences: "whether the machines belong to clients or to your own company." **Openings.** No throat-clearing and no scene-setting anecdote. Open with a blunt diagnosis of the problem in the first sentence, then reframe it. "Every MSP has an onboarding process. Far fewer have an offboarding one." "'It's running slow' is the most common complaint in IT and the least specific." Close the intro paragraph with what the piece will do, plainly stated: "Here is ours, item by item." **Sentence rhythm.** Mostly medium-length declaratives, broken up by a short flat sentence for emphasis: "It is wrong. It is always wrong." Long explanatory sentences are allowed when carrying a chain of causes, usually joined with commas and "because". Never em dashes; use commas, colons or full stops instead. Colons introduce lists and definitions frequently. **Structure.** Descriptive H2s written as statements or questions, often with a wry edge: "Per-device pricing: precise, and precisely wrong". Bulleted or numbered items open with a bolded imperative or noun phrase, then two to four sentences of explanation. Reuse the recurring devices: a named test in bold ("The 90-day test:", "The residue test:"), a "skip this and…" consequence for checklist items, and a failure-modes comparison near the end. **Humour.** Dry, structural, never jokey. It comes from precise images: "a rule wearing a safety costume", "a guess wearing a spreadsheet's clothes", "estates accumulate startup programs the way lofts accumulate boxes". One per section at most. **Jargon.** High tolerance for the real thing (RMM, PSA, WSUS, LocalSystem, `0x80070070`, PowerShell snippets) with no apology, but zero tolerance for marketing abstraction. No "leverage", "solutions", "journey", "empower". **Evidence.** Never invent statistics. Cite only named, checkable sources ("Gartner has put shadow IT at 30 to 40 per cent") or hedge openly with "roughly", "plausibly", "industry surveys put". Prefer arithmetic the reader can do themselves. **Product tie-in.** Teach the entire piece with no mention of Helios. Only at the end, under an H2 like "Where this fits with Helios", explain in three to five sentences how the platform does what the article argued for, admitting limits ("Most of this checklist is discipline, not tooling"). Then a short CTA block: one-line product description, "14-day trial and no feature gating", "Start free". Internal links to sibling articles in the body, phrased naturally. **Byline.** "By the Helios team", except first-person founder essays, bylined "By the founder of Helios". **Never:** em dashes, exclamation marks, rhetorical questions as headlines without answering them, invented numbers, "In conclusion", selling before the final section.